IMS: Just the Fax, Ma'am, TechNation

Just the Fax, Ma'am

Dr. Moira Gunn speaks with Carl Malamud, head of the Internet Multicasting Service, and Marshall Rose, of Dover Beach Consulting, on the new service which they have set up to enable faxing over the Internet global communications network. You may say, "So what?" ... [ Ed. 184 bytes of hype deleted ;-]

Moira also speaks with Don Peppers. With Martha Rogers, he is author of the book, "The One-To-One Future." The trend of mass marketing is no more -- with modern technology, the hope to "hit" some portion of the masses is fast being replaced by the ability to market to individuals. Innovative new use of the fax, and the orientation to uniquely identify each customer are discussed, along with attendant privacy issues.

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[audio] .au format (27.4 Mb), .gsm format (5.6 Mb), .ra format (3.6 Mb)